IT & Multimedia Specialist

I.T & Multimedia Specialist with 12+ Years of progressive success in Brand Development, Promotional Media, Corporate Identity, Web designing & development. Devise strategies for the development of the business by attracting new clients. Conceptual thinker possessing high work ethics and standards.

Area of Expertise

  • Brand Development

  • Social Media

  • Content Management

  • 2 D Web Animation

  • E-Commerce Portals

  • Business Development

  • Web Media

  • Storyboarding

  • Staff Training/Development

  • Event Management

  • Research

  • Print Media

  • Product Portfolio

  • Search Engine Optimization

  • Corporate Presentations

Work Experience

Jul 2013 – Present

Trojan Holding

Web/Multimedia Developer

Trojan Holding is the fastest growing construction group in UAE, Afghanistan, Seychelles, Iraq, Russia and Morocco. Trojan executed a diverse and far-reaching portfolio of major construction projects in all sectors of real estate and infrastructure. My key responsibilities as a Multimedia Analyst are:

  • Digital Media: Domains, web hosting & CDN, designing & development, Search Engine Optimization, security, maintenance, web & database backups, presentations, email signatures

  • Print Media: All design jobs and technical coordination with team

  • Events: All design jobs along with event management

  • Consultancy: Contract, marketing budget, technical review and coordination on monthly deliverables with supplier, proof reading, technical review before initiation & quality control after production with suppliers, multimedia assets management

  • Team Management: Photography schedule, internal server management, media portal for public, projects monthly progress

  • Social Media: Managing 50 + social media channels on Facebook, Twitter, LinkedIn, YouTube, Instagram & WhatsApp for Trojan Holding & subsidiaries with help on team. Research, content & design for posts

  • Branding Implementation

  • Workshops & Training for IT, Branding and social media

May 2010June 2013

PAL Group of Companies

Multimedia Developer/ IT Trainer

PAL Group is composed of 17+ companies in diversified businesses like construction, robotics, IT, District Plants, Real Estate, Hospitality and Media. Clientele includes Al Reem Island Development, Ministry of Presidential Affairs and UAE Military. My key responsibilities as a Multimedia Developer/ I.T. Trainer were:

  • Provide media development services for subsidiaries, departments & projects across the group

  • Prepare design concepts, flow diagrams and storyboards to outline the concept

  • Prepare interactive content for websites and other computer applications

  • Prepare code to produce the multimedia product

  • Prepare digital graphics, GUI, animations, sound, video, photographs and images for editing

  • Designing new multimedia pages and graphics; integrating these with back end applications

  • Software documentation and software user assistance

  • Provide training for staff on new and existing products and technologies

  • Performing day-to-day administration of multimedia portfolio

Feb 2007April 2010

Arena Multimedia

Multimedia Trainer / Upgraded Position: Center Manager

Arena Multimedia is the brand of APTECH Worldwide Inc. USA, has been a leading provider of quality education in the field of Animation & Multimedia education and has a network in more than 35 countries.

  • Develop new business opportunities including business planning, materials development, contact database expansion, marketing and representational activities.

  • Prepare and deliver lectures on new media.

  • Interviews, hires, train, and evaluate work performance of education department staff.

  • Develop and maintain e-commerce best practices.

  • Coordinated and directed the team members in all research and development activities.

  • Contacts and arranges for services of guest lecturers from academic institutions, industry, and other establishments to augment education staff members in presentation of classes.

  • Works with other staff members to plan and present lecture series, film programs, field trips, and other special activities.

Academic File & Professional Development

  • MS in Computer Science from SZABIST, Dubai, UAE 2015 - 2017

  • BS in Computer Science from FUUAST, Karachi, PK 2005 - 2008

  • FSC (Pre Eng.) from Govt. College for Men Nazimabad, Karachi, PK 2003 - 2004

  • SSC (Science) from Crescent Public High School, Karachi, PK 2001 - 2002

Recent Projects

Brand Development

Trojan Holding, Trojan General Contracting, NPC, Royal Advance, Reem Emirates, Al Maha Modular, Hi-Tech Concrete, Al Ajban Chicken, Phoenix Timber, Reem Ready-mix, Hamail, Smart Space, Fabulous Abu Dhabi, Canvas Hotels Group

Web Media

Infinity TV, PAL Group of Companies, Hamail, Smart Space, Al Jaraf Fisheries, Fabulous Abu Dhabi, North City School of Arts, PAL Helpdesk, PAL Employee, Phoenix Timber, Canvas Hotels Group, Masood Raza, Rauf Khalid


Humanoid Robot REEM Touch screen application for IDEX 2011

ADNEC Press Release | Conference Meetings World Press Release

Applications Interface

PAL Helpdesk, NPC Document Management System, PAL Contract, PAL Procurement Splash Screen, and TBMS

Print Media

Ads, Brochures, Posters, Catalog, Collage, Flyer, Invitation Card, Logo, and Certificates


PAL Employee System, PAL Group gone Google

Event Management

IQPC in Park Hyatt, Dubai, PCI in World Trade Center, Emirates Palace & St. Regis Annual Iftar, Summer Thrill, Student Week & various event in Arena Multimedia

Social Media

PAL Group, Trojan Holding, Trojan General Contracting, NPC, Royal Advance, Reem Emirates, Al Maha Modular, Hi-Tech Concrete, Al Ajban Chicken, Phoenix Timber, Sharing Happiness, Rauf Khalid

Cyber Security & Internet of Things

Publisher: Pakistan Journal of Engineering Technology and Science Vol 7, No 1, June 2017


DOI: 10.13140/RG.2.2.23381.93926

Workshop Speaker

  • Workshop on Technical Document Management System at various projects and sites at Trojan Holding, Abu Dhabi, UAE

  • Workshop on PAL Employee System at PAL Group of Companies, Abu Dhabi, UAE

  • Workshop on Google Apps in 16 companies and 5 sites under PAL Group at Royal Group, Abu Dhabi, UAE.

  • Workshop on Open Source Content Management System at Agha Khan Community Center

  • Workshop on Designing Concepts for Website at Arena Multimedia North Karachi Branch, Karachi, PK

  • Workshop on Web Engineering at Arena Multimedia Clifton Branch, Karachi, PK

  • Workshop on Search Engine Optimization at Arena Multimedia Gulistan e Jauhar Branch, Karachi, PK

Significant Achievements

  • Worked on Humanoid Robot REEM for International Defense Exhibition (IDEX) in 2011.

  • Web master of government, TV channels, NGO, media celebrity websites and portfolio.

  • 3rd position in debate held at FUUAST in 2008.

  • Youngest Center Manager in Arena Multimedia.

  • Web Master of Pakistan Government Shohda’s official website. – Coverage by GEO TV

  • Organized various local and international events successfully since 2008.

  • Obtained distinctive marks & positions in career throughout.

Key Skills

  • Creative thinking.

  • Always willing to take initiatives & challenges.

  • Sound decision maker.

  • Team Building, work planning & time management.

  • Strong ability to train and motivate small teams.

  • Research/Analytical Skills.


Business, Research, Artificial Intelligence, Script Writing

Personal Information

U.A.E Driving License: Valid till 2021 | Visa Status: Residential (valid till 2021)